Why digital advertising?

The online digital landscape is in constant evolution. Customers will access online content even more frequently now with smart phone and tablets. Canadians are reported to spend more time online than anyone else on earth. The average Canadian spends 43.5 hours per month on the web, almost twice the worldwide average of 23.1 hours a month.

Marketers are facing the challenging task of competing for the attention of the potential customer in order to deliver their sales pitch. To remain competetive, businesses need to emphasise local and niche target marketing.

According to comScore, Inc., 25 Million Canadians were online in March 2011, newspaper websites had over 17 million unique visitors, spending an average of 40 minutes per visit on newspaper sites.

• 97% of internet users use the internet to shop, of which 57% report shopping online, but purchasing offline;
• 90% of online commercial searches result in offline brick and mortar purchases;
• 82% of local searches follow up offline via an in-store visit, phone call or purchase;
• 80% of budgets are spent within 80km. of the home;
• 73% of online activity is related to local content;
• 61% of local searches result in purchases;
• more than half of the population have swaped the phone book with internet search;
• 35% of all searches are local;
• 25% of internet searches have a purely local,commercial focus.

Why Newsfirst Multimedia websites?

You are ahead of the game if you have a website, the question is how do you drive consumers to your site.
As local newspaper websites, we have the audiences and offer an effective way to reach new leads, deliver new customers to your site or even allow you to generate direct sales.
The power of pairing newspapers with websites has long been the envy of many, as news providers, our sites are always fresh, constantly craweled by search engines and ultimatly served more often at the top of search page results. Studies show that visitors to websites are more likely to trust advertising from newspaper websites than from other type of sites.

We offer you a loyal and local audience through Newsfirst's community news and information sites: lavalnews.ca, ns-news.com, px-news.com and tanea.ca.
Newsfirst Multimedia offers a variety of banner advertising on its 4 newspaper websites. There are multiple placement packages to make sure you reach the audience you are looking for! Ads are placed for a minimum of 4 weeks to help ensure maximum exposure for your message. We have a wide variety of packages available to fit any budget as well as discounts for multi-month and nulti-media packages. For pricing and availability, contact our advertising consultants .